From the quantity to quality leap - the quality control of modern advertising.docVIP

 PAGE \* MERGEFORMAT 7 From the ‘quantity’ to ‘quality’ leap - the quality control of modern advertising The 21st century, we live in a world of advertising. In the overwhelming advertising campaign, people seem to have become more and more numb, advertising effectiveness and the expected distance from the advertising input and output are always entirely wishful. For a long time, advertisers on the understanding of modern advertising is also limited to the advertising of products or services is to disseminate information to consumers (the audience), while the advertising at what time, what delivery method to tell what kind of consumers, advertising How effective such issues as the lack of a deeper and more rational thinking, and these are precisely determine the success of an important factor in advertising. From recognition to the role of advertising to a large number of ads, to realize that the quality of ads, advertisers have paid a huge price for it. How to enhance the quality of advertising has become advertisers and people have to face a difficult problem. The quality of modern advertising has not only advertising itself (design, production) the quality, but rather as a quality system. From the very beginning of the advertising market research to advertising production, advertising MAO testing, advertising media, delivery, monitoring, advertising broadcast advertising effectiveness tracking evaluation, a process that had an impact on every ad can be successful. An advertising market research Products through market research to collect the whole process from production to consumption, the relevant information to be analyzed and studied to determine the advertising object (target audience), advertising their focus, advertising style and advertising strategies. Market research is the first step in quality control, advertising, research contents mainly include: 1, the market environment survey: including the target market of political, economic, socio-cu