From the Red Sorghum death domain fancy 5-year plan and shops.docVIP

 PAGE \* MERGEFORMAT 8 From the ‘Red Sorghum’ death domain fancy 5-year plan and shops Alas! China’s one more death of private enterprises, but also fast-food industry. Sighed with regret of the moment, can not help but addition of China’s private entrepreneurs out a worry. Look at ‘Red Sorghum’ events, sometimes works and sometimes, there are positive aspects, but there are more profit-oriented psychology, marketing concepts behind marketing a single, blind expansion led to lack of capital ulcer and eventually burst of brand building collapse . The lack of long-term strategic vision, lack of brand operations were profit-oriented thinking is leading to the failure of an important reason. ‘Red Sorghum’ whole story and shops scheme February 1995, a man named Joe who won a famous by the movie ‘Red Sorghum’ inspired to eat tire of the Central Plains were 100 main business of Huimian varieties in Henan Plaza Erqi opened the first ‘Red Sorghum’ fast-food restaurants, and played a so-called ‘Red Sorghum’ fast-food signs. In May 1996, Joe followed suit to win in Beijing Wangfujing Street, away from the ‘McDonald’s’ one step away from the streets of the opening of the ‘Red Sorghum’ Wangfujing branch. For a time, ‘Red Sorghum challenge to McDonald’s’, ‘big words against burger bowl’ of the class have seen the news media, so that ‘Red Sorghum’ fast-food fame soon. Consecutive triumph ‘Red Sorghum people’ went into raptures, Aggressive. Soon, Joe win on the air of a full-year land dismay raised ‘2000 opening chain stores in the world 20000 ‘grand expansion plans. This attracted more than 200 domestic and foreign media took turns ‘saute’, a time seems to ‘Red Sorghum’ leading Chinese-style fast-food industry has been dominant, rising star. Everything seems to expect the results towards the development of the people. But at the remark export less than two years, Joe won a shortage of funds on the difficulties encountered, almost all branches of the business are also d