From the Made in China to Chinese style.docVIP

 PAGE \* MERGEFORMAT 11 From the ‘Made in China’ to ‘Chinese style’ In the international financial crisis, environment, China’s fashion industry is to continue to act as a ‘world factory’, take the ‘Made in China’ exports of old foundry, or break through the bottleneck of enterprise development and growth for the ‘Chinese style’? China’s clothing from 10 yuan for the ‘goods’, only 10 yuan a ‘stock’, a share for 10 years - perhaps even shorter. The rapid increase in brand image, corporate finance capabilities rapidly increasing, widely believed to China’s clothing industry will produce explosive leap second this moment, the world suddenly solidified in the ‘hundred-year’ financial crisis. ‘There will not be done over the past 10 years, the good old days of the! ‘Almost every clothing people are feeling this way. Agents early in the factory gate line getting goods, brands a year to open 200 stores, clothing market, shipping channels from the two surge up to 8, business assets from 1 million to dozens of 100 million ... ... such a good time, being as the financial crisis spread and sustained gone. This is the first collective experience of garment enterprises in such a deep crisis into another equally strange predicament. Support the future with the brand culture Because the manufacture and export of ‘huge’ profits, as many people in the manufacturing sector is the one to do for 20 years. However, as early as 10 years ago, China’s manufacturing industry began to flourish when the profit model of global commodity profits had been changed: the backward is ‘product competition’, sophisticated is the ‘industrial chain of competition’. From manufactured goods to logistics, to sales, in the middle has experienced no fewer than a dozen links to the Chinese garment industry of which eat only 1 / 10 of the profits. Therefore, the Chinese people think they ‘more money’, foreigners are feel pleased but not: ‘the Chinese people earned more and more, we earn even more, bec