Furniture sales surge 600% brand Password.docVIP

 PAGE \* MERGEFORMAT 10 Furniture sales surge 600% brand Password In mid-June 2007, Mr. Wang Zhiqiang, chairman of the castle to find love far Zhuo, asking the far Zhuo companies build brands. At that time the castle of love just to complete the brand name, with no visibility. According to Wang and introduced the company until the castle of love to Japan’s top brands to OEM, in recent years, as people increase brand awareness, brand winning era, brand marketing, a corporate strategy to open new market. The future of the furniture market, the brand is a benefit. Consumer brand awareness, satisfaction and loyalty will be deciding in the market more competitive. Therefore, more and feel the love to shape their own castle, the importance of brand, decided to transition from OEM to shape their own brands. ‘Choice and who along with mountain climbing, mountains than selecting the board which is more important! ‘In the corporate strategy to upgrade the first threshold, the Shanghai Love Castle Furniture Co., Ltd. chose the far Zhuo brand as part of its brand strategy partner. The co-operation to make love the brand has been rapid development of the castle. Since the co-operation five months ago, love the castle will come to the fore in the furniture industry has become a leader in children’s furniture industry. Love the castle’s brand recognition and reputation at top speed up, has been the same industry, mass media, consumers numerous concerns. At the same time, sales rose with Japan, sales growth exceeded 600%. Love Castle has created the miracle of furniture, brand building, creating a sales increase the speed of miracles and a small rapid and stronger brand miracle. So love castle is how to do it? Yuan-Zhuo brand agencies is how to wield the sword from? Position, decided to brand an important factor in the success or failure Yuan-Zhuo brand institutions in the market research found that the past decade, the Chinese children’s furniture from a furniture family