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Glanz Yuanbu Yuan-
PAGE \* MERGEFORMAT 9
Glanz Yuanbu Yuan?
No injustice! More than speculation, and expert speculation inevitably have missed when the paste.
Text / ZHANG Xiao-hu first China marketing ‘GTA’ winner, a senior marketing people
Glanz is the home appliance industry’s most adept at one of speculation, their every move can always attracted significant media interest and widespread concern in society. Last year, 3.15 on the eve of, all because of ‘world famous’ alleged false advertising under the banner of quality and Miles Promotion lead to exposure. Accustomed to strongman emerged Yuyao Chang, vice president of Galanz CCTV screen in three of Tears, loud innocence, loyal learn a lesson from their feelings Kemin, but its result can be reserved.
Speculation, event marketing, sweet honey
To microwave Glanz is famous for production and sales, from among the air-conditioning industry in the very first day, they did not leave the ‘hype’ rally. The first is known as Ju-owned 2 billion Galanz reached the air-conditioning industry. Not to mention 2 billion come from, but the statement did indeed make the industry both inside and outside whom surprised. Know, several first-line brand with annual sales of 20, but also hundreds of millions. The Galanz a shot that is two billion, and the future how can limit? Later, I made air-conditioning sales manager knows, the industry’s barriers to entry are not high, there is no need to vote 20 billion, there are tens of millions also sufficient. But anyway, Glanz an easy elegant of ‘lying’ to make public the dumping of dealers whom took it on board as a fellow human, I admire.
Second, the air-conditioning to send 2,800 yuan to buy 2888 yuan of watches, which is air-conditioned listing Galanz another a sensational effect of the news. If we say that 2 billion market to attract the dealer’s attention, is the marketing of the word ‘thrust’, then the value for money to buy gifts this time the activities are attracted to the pockets of cons
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