Goal-oriented customer-oriented PK.docVIP

 PAGE \* MERGEFORMAT 9 Goal-oriented customer-oriented PK Goal-oriented marketing of its main points are: the enterprise’s market activities are goal-oriented in order to fit the target population as a marketing object, the selection of the target population is based on the crowd with a market value based on common features, while also taking into account business resource conditions, product characteristics and competition requirements. From the target-oriented marketing, we can see, business is the product which takes into account their own characteristics, resource conditions and competitors circumstances, to choose a target customer to carry out the marketing activities of enterprises. This product-oriented marketing have certain similarities, namely, first, obtain other market products. Customer-oriented marketing of its main points are: business in the formulation of marketing strategy at the time of how to meet the needs of customers placed in the first, that ‘where there is customer needs, where there is the market’, companies should ‘on-demand production’. From the customer-oriented marketing, we can see, the customer is the starting point of marketing, corporate marketing, all activities should be started needs of customers. Customer-oriented marketing, is by far the most mainstream marketing ideas, but also is considered a ‘production-oriented’ and ‘product-oriented’ and other marketing evolution. Customer-oriented practice of blind spots There have been a new experience to start a business marketing colleagues might have had such troubles, customer-oriented marketing company in such difficult to implement. If in accordance with customer-oriented marketing ideas to operate, the marketing people will not know how to proceed, why do I say? The key reason is that most newly-established businesses have a product first, and then the boss began to recruit sales staff and marketing personnel, and customer-oriented marketing to emphasize that after the