GOME good intentions fade Eagle unaware seeking death!.docVIP

 PAGE \* MERGEFORMAT 13 GOME good intentions fade Eagle unaware seeking death! Recently, to see Mr. Zhang Huiting online marketing communications in China, published an ‘Eagle, co-branded home appliance retailers Gome operation of defense’ against the boss Gome Huang Guangyu plans to create Eagle Electric Appliance in China, Gome’s strategy for parallel operation of the insightful in-depth analysis, Mr. Zhang’s view is that Huang’s original intention of this kind is of course good, but its effect in terms of retail sales, the real operational time may experience embarrassment. Huang would like to create a high-end retail brands - Eagle Electric Appliance, and then and has always been known for killer price with Gome and said ‘Shuangsha’, finally be able to ‘high-low-end dual-brand home appliance retail operation, in one fell swoop to dominate the entire appliance retail empire ‘, is just Nankeyimeng only! I agree, and boldly predicted Eagle Electric Appliance life of no more than 1 year! The author based on many years experience in channel management appliances at home and abroad visit the retail model comparison, there are sufficient grounds. Different national conditions, the retail model of naturally differ! I once went to Tokyo in 2003 and Osaka, Japan, home appliances inspected retail formats, for Japan, and Akihabara Yodobashi chain such as in-depth study. Foreign electrical stores is indeed carried out in accordance with the range of products on display, such as the rice cooker with the rice cooker placed together, all digital cameras store their goods together; as NATIONAL, SHARP, TOSHIBA and so on are arranged with an equal product publicity is very focused on a single page frame above the floor in turn display; consumers can access their own little shop to see the so-called country store on the Office of the display mode according to the brand, can not see a large number of our domestic manufacturers sales staff! more of a store display of unity and