Good fire good life - Vantage Group Marketing Case Analysis.docVIP

 PAGE \* MERGEFORMAT 3 Good fire good life - Vantage Group Marketing Case Analysis Known as China ‘stove king’ in Guangdong Vantage Gas Appliance Group Co., Ltd. is China’s industry in recent years the rise of the rookie, in a short period of a few years of development time, the ‘Vantage’ has become the first brand cooker, but also In the cooker brand, driven by Vantage gas water heater also quickly entered the national top ten leading brands out. Why Vantage able to achieve such a success, what is the secret of its success, this article from the marketing point of view, by analyzing the marketing strategy perspective Vantage Vantage’s marketing success, hoping to give marketers a number of reference and inspiration. (A) Company Background Guangdong Vantage Group Co., Ltd. was established in November 1994, it is from Zhongshan Vantage Gas Appliance Co., Ltd. (joint venture, founded in April 1992) as the main collection of several closely the composition of enterprise groups, in order to engage in gas appliances, kitchen appliances, household appliances, professional manufacturing and trading group. From 1992 to 1998, the total assets of the company from 3,000 million yuan to 180 million yuan, an increase of 4.5 times annual sales growth of ultra-over 50%. At present, the Vantage product to form gas stove, water heater, range hoods three series over 100 varieties, selling all over the country and exported to Southeast Asia, African countries, customers will enjoy, gas stoves to more than 2 million units annual output and sales (of which 95-year sales of 800,000 units, 96 years, one million units, 97 years, 1.2 million units, 98 years, 1.5 million units, 99 years, 2 million units) to be a leader China Gas vast land of China with famous brand. ‘Vantage’ trademark, that the Committee finds that by the Guangdong Famous Trademark of Guangdong Famous Trademark. 99 The total amount of annual sales growth of more than 15% a year earlier, and stove production and sales