Gorget therapeutic drugs ignored the concept of differentiation.docVIP

 PAGE \* MERGEFORMAT 15 Gorget therapeutic drugs ignored the concept of differentiation 1.3 billion people, 1.3 billion voice, the world’s undisputed super-large market. Data show that the voice is the second stomach medication, cold medicine people became one of the most consumed type of drugs. Authority of the investigating bodies survey data show: At present, the throat products market is a saturated market with a stable structure, which is divided into two types of throat medicine and throat sugar products. Throat drug products, consumer demand for throat discomfort groups, sales channels is basically through the pharmaceutical companies to enter the hospitals, pharmacies, clinics, the market is about 20 billion market capacity, and each increase in the rate of 10-20% ; while the throat of sugar belonging to fashion consumer products, suitable for young owners, buying randomness stronger terminal is supermarkets, convenience stores and special drainage, the market’s capacity of 600 million to 10 Bn. Drug on the market in the throat, Guangxi, ‘Golden Melody’ to 600 million in annual sales revenue and 30% market share in Wenju market leader of a seat. Followed by the watermelon frost lozenges and sprays, the river grass among the youngest of coral in the market, each accounting for 13% and 6%. Each of these brands in the consolidation of brand awareness on the advertising budget is also not at around 5,000 yuan, they put in the direction of the basic focus on TV media, the Central Taiwan-based, supplemented by satellite TV stations, local stations running. Other products, such as China Tablets, Wong noise pills, Jian-Min throat tablets, pills and other products pharynx Lee Shuang, the annual sales income of less than one billion yuan, a year of occupying a niche market by some 40 million to 8000 million shares. Although these small brands can not be with the first three in any one counter, but they together accounted for more than half of market share. But