Goods Advertising and PR Advertising.docVIP

 PAGE \* MERGEFORMAT 7 Goods Advertising and PR Advertising U.S. modern marketing scientist Weller had a famous saying: ‘do not sell the steak, sell burned steak Zizi sound. ‘And this’ Zizi Sound’ is an image of the ‘fun’ portrait, it shows: people buy more than the product itself, but also accompanied by one of the seductive pleasures. The unique charm of advertising and PR It was at this: ‘human touch’ injection, emphasizing emotional appeal. Advertising and PR arising from ‘buyer’s market,’ the emergence of the marketing concept has replaced the era of marketing concepts. It is the traditional ‘storm’ turning to ‘circumvent’, to ‘hearts and minds of the’ strategy, will campaign from the ‘sales style’ to ‘persuasion’. Advertising is essentially a kind of art of persuasion, by means of a certain media. Early ads selling, in kind as the main mode of expansion of the use of auditory and visual product information, to attract customers; modern advertising Zeyi printing press as the main carrier; and modern advertising is based on electronics and information as the main indicator. With radio, television, movies, computers and other high-tech inventions, world advertising has entered the modern electronic information age, while the advertising information flows also increased rapidly, followed by the endless stream of new advertising medium. In addition to the four traditional advertising media (newspapers, magazines, radio, television) still play a leading role in the transmission, the electronic advertising, laser advertising, craft advertising, Satellite Radio, etc., have in contemporary society ‘debut’. Qiao Qiou companies such as the United States to save at the bottom of the perfume sales ingenuity to launch ‘smell of advertising’ - in the best-selling magazine, ‘ambush’ by a photo made under the ‘perfume bombs’, so that readers read the magazine at the same time to experience the pleasant perfume and enhance brand image. In Canada ‘space tourism companies’