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Gossip Marketing- Do not believe the boss!
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Gossip Marketing: Do not believe the boss!
From EMKT. work to do marketing, it is really a tangled matter, a lot of marketing will often suspect their own: I said is that true? I have enough to believe that yourself? I have sold the products really as I said so? My boss be trusted?
First give a very firm conclusion: marketing people, do not believe the boss.
First, all the bosses are the benefits or reduce activists, entrepreneurs, non-profit is a crime. Can not be a profit has long been the boss of the northwest wind to Cloud Nine, and only really make money is to be used to shelter the owner of the harbor. Therefore, all the professional person must have such a concept: If you can not bring to the boss ‘profits’, the morning to work on the evening of laid-off at any time may become. This profit is fighting quotation marks, not only refer to money, such as: enhancement of social status, work efficiency and so on, as long as the real solution to ‘profit’ problem, your presence is valuable. Otherwise, the next one you may be laid off.
Second, do not believe the boss’s ambitions, which is aimed at China’s domestic enterprises, the most obvious. China’s bosses are God, do health care products such as the boss of emotional slogans are basically ‘to mankind’s health’, this ideal is very great, it can confuse the rookie just joined the marketing industry. The author has just the time to work on the ‘sake of all mankind to health’ at the expense of this lofty ideal bloody sweat, the final harvest is: do not see the realization of mankind’s health, their health is to be a big problem.
Third, do not believe the boss casually commitment. China’s bosses are very active in thinking, but also very eloquent. Taking these two years among the strongest Ma limelight, he goes on straw mouth can really say that gold bars. Talk is the boss of a basic skills, if you can not put your Huyou down, he does not deserve to be your boss. Therefore, the boss, th
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