Googles Diversification Strategy Analysis.docVIP

 PAGE \* MERGEFORMAT 8 Google’s Diversification Strategy Analysis The industry a wide range of questions and concerns about Google more and more. Yahoo CEO Semel even Google the latest expansion plan of ‘degrading’. Semel noted that Google is testing a number of services, he considered that ‘Google started as a portal, perhaps the fourth largest ... ...’. The foreign media had previously compared directly to Google to challenge a scientific and technological octopus. Internet giant Google is really the development of the existing road grew farther and far away? If today’s full range of Google moves to dissect, we will find that this can also be seen as Google’s unique ‘algorithm-style’ winning strategy. And users the opportunity to increase communication and ubiquitous Google Service providers and those who use the service, each provision and use of the process, are a kind of communication between the two. This form of communication without words, but enough to increase the users confidence in the provider as well as emotional. When such services are more and more will form a more and more powerful ‘anytime, anywhere, everywhere Google’ to attract new customers, retain old customers, increase user viscosity of the brand. This point, Google will be its interpretation to an extreme. While in search technology, Google has reached a pinnacle, and no one ratio, however, lag behind boat. Fierce competition in the search market, including Yahoo and other search services in the ease of use, in terms of search results is not very different from the majority of users. A leading users choose not to use B is often a very emotional because of the reasons Shiran. This case, through the introduction of Gmail, Talk and other services to increase and opportunities for users to contact and face to face, no doubt is to develop new customers and retain old customers, so that users often a good way to use Google. Spread risk and work together to win the city at an appropriate