Great Customer Marketing five-step song.docVIP

 PAGE \* MERGEFORMAT 9 Great Customer Marketing five-step song Win-win situation, is the lifeblood of business survival, but also promote the idea. In order to ‘win’ as the goal, as a big customer marketing is an important principle. In recent years, as the market’s rapid economic development, market competition is also growing, ‘survival of the fittest’ phenomenon is more evident, ‘the strong stronger and the weak more weak’ has become an irreversible trend. A large number of small dealers were forced to withdraw from the market, large and strong forces, major clients have emerged, and the other small and medium businesses are increasingly encroaching on the site. Changes the marketing strategy of enterprises, more and more enterprises begin to major clients, as their main channel network, and in the market has achieved impressive results. However, the achievements at the same time, there are a lot of companies ‘business’ major clients, suffered an embarrassing situation: a considerable investment, the return is bleak! Problem lies in the wrong? - Out of the enterprise made a mistake and entered a big customer marketing Misunderstanding! In order to allow enterprises to better marketing services for large customers, I have summed up the five-step song big customer marketing. 1, Who is your God - pinpoint your major clients, 2, attack - look for big clients breakthrough point, 3, observe - how to firmly hold your customers, 4, anti-- how to fight your last battle, and 5, self-cultivation - a perfect way of doing things Greater customer’s sales process as the main line, from the big clients accurately (ie, strategic positioning), to attack phase (ie the early stages of sales), and then to stick phase (ie sales of intermediate stage), and finally reach the defensive phase (ie sales the late and large customers to continue to foster), in the whole cycle process, how to locate their strategies and tactics to refine, how to combat readiness, how to implement