Great integration achieve much marketing - Hanzheng Street and First Avenue Wuhan Integrated Marketing Communication Cases.docVIP

 PAGE \* MERGEFORMAT 14 Great integration achieve much marketing - Hanzheng Street and First Avenue Wuhan Integrated Marketing Communication Cases April 28, 2006, almost a full house and merchants clouds, Colorful Plumage dance. Once in possession of ‘best in the world Street’ reputation, has 530 years of business history, heritage Hanzheng Street in Wuhan, in the quiet years later, once again become the focus of world attention. 2.5 billion investment in central China Commercial Street, First Street and First Avenue costumes ─ ─ Hanzheng Street open street, opened Hanzheng Street Nirvana, and writing a brilliant prelude Hanshang. Hanzheng Street First Avenue, Central China’s business drama! It is no longer a simple garment wholesale market, he is butterflies into modernization, globalization and information technology business, trade and tourist areas. Hanzheng Street and First Avenue’s success and it is driven by the revival of Hanzheng Street shopping district, not just a real estate project’s success, which is the integration of the government, local real estate other towns, the United States well-known commercial street, commercial and circulation of clothing, clothing industry and the brand , fashion design and presentation, tourism, media and marketing consultants and many other advantages of resources and form a powerful composite force, to promote regional economic success benefits! Great integration, achievement of the Hanzheng Street big Nirvana! Background articles: heavy history of ups and downs of the brand Years between the rise of the ancient Ming Dynasty Chenghua Hankow the amp;quot;Main Streetamp;quot; - amp;quot;Hanzheng Streetamp;quot; and amp;quot;Han-schoolamp;quot; business cultures. As early as the late Ming and early Qing Dynasty, the Hanzheng Street has become the country’s largest tobacco, paper, food, timber and medicinal herbs and other bulk cargo distribution center, one showing a ‘ten-mile sail boom according to the City, W