Good faith to do the terminal reading package Fee System.docVIP

 PAGE \* MERGEFORMAT 9 Good faith to do the terminal reading ‘package Fee System’ ‘Package fee system,’ a paper this month on the 4th in China after the delivery of marketing communications networks in the industry caused by the stronger response. I recently received many calls and e-mail marketing, consulting friends for more of the supermarket business marketing management experience. During this period, I also would like to thank the ‘China Marketing Communication Network’, ‘Ying Zhoukan’, ‘China Trade’, etc. given to my care and support. It was their efforts to help only so that I have more friends with the vast number of marketing opportunities for exchanges. At this point, I would also like to express sincere friends of the majority of marketing, thanks, thank you for the trust, care! ! ! For a more detailed introduction to the marketing friends and explore into the supermarket business skills and make the terminal management, I would specially for the supermarket business and the ‘package Fee System’ written interpretation of a text marketing strategy, hoping to be helpful to everyone, enlightenment. First, I would like to invite you to a rational perspective to look at the supermarket business, and in a rational manner with an objective analysis of its operation. In fact, no matter how the media like to unwarranted accusations of illegal fees supermarket finds injustice, but the supermarket has its own unspoken difficulties! Supermarkets charge phenomenon is not a unique phenomenon in mainland China. In the United States and Europe, supermarkets charge a sponsorship and marketing rebate is also a normal phenomenon, the difference is that the amount of foreign fee low percentage of this cost, not to mention so much of the nomenclature of the domestic. Since the specific consumption environment in China, as well as supply, retail formats, supermarkets generally lower gross margins. With Carrefour, for example, gross margins in Europe for more than 20