Gree see the matter from the GOME channels the future of Chinas household electrical appliance contradiction.docVIP

 PAGE \* MERGEFORMAT 5 Gree see the matter from the GOME channels the future of China’s household electrical appliance contradiction Recently the country there have been dramatic beauty and Gree the marketing policies of the dispute, triggering the industry model of the Chinese channel of great concern, in fact this incident reflects China’s household electrical appliance evolution models of different channels, the contradiction, China is in the old Yetai The rapid transition period, the relevant channels, the contradiction would be a longer period of time in the future memory. The emergence of a new chain is actually a Chinese household electrical appliance ‘small-scale distribution pattern’ is a direct negative, also means that the commercial flow of Chinese household electrical appliance will enter a large industrialization and standardization of a large-scale, efficient, low-cost distribution of the era. In such an era, all the distribution costs is higher than any of its distribution pattern will be out, this is not a business predicted that the new chain’s rapid expansion has let us see the reality of such a market, so be sure that future conflict hotbeds of all channels are basically concentrated in the chain on the other Yetai alternatives. Chinese home appliance chain of the flow of the tide is flowing from the city in rural areas. First, a new chain with the big city department store wars and the second is with a small chain of regional distribution companies in the Commonwealth of war, of which a new chain with its own proxy battle with the manufacturers, in fact the war is basically the first three is the time the smoke cleared, most of the household electrical appliance enterprises in the channel is basically walking on two legs: In the chain into the chain of urban reliance, in addition, still other channels to maintain shape. Current State of the contradiction between the U.S. and Gree reflects China’s household electrical appliances in the c