Guru 23 markets dissemination of the first refinement.docVIP

 PAGE \* MERGEFORMAT 18 Guru 23 markets dissemination of the first refinement From the waveguide with three-dimensional potential achievements of the battle of supremacy to the mobile phone to a grand caravan Glanz brings huge increase in the Haier ‘120 Xinghuoliaoyuan ‘initiatives to promote small village scenes ... ... the business is moving from the second miracle, three market rise, the marketing of rural marketing in China to become a hot topic! The face of a market is becoming saturated, consumer brands rational, over-proliferation of promotional products into meager profits, more firms have started marketing focus from a market began to sink to a secondary or tertiary markets, with a view to win the rural market opportunities to compete and win, the rural market with Chinese characteristics under the marketing environment has a Nuggets point and the main battlefield. First, complex, decided to sink Marketing Communications Fine Among the many Chinese and foreign enterprises have the marketing force to kill the two, three market Nuggets, the first face are complex and diversified market consumption characteristics, one difference in the environment: urban-rural economic structure, consumption, environment, cultural practices, consumer there are serious differences in demand, like the lament of urban farmers ‘An Men drink, and you change the purified water; An Men have a mobile phone, and you change the color; An Men for color TV, and you have upper-ion of’ ; second hazy brand: 23 market and a consumer market, the brand promoted by a different, more consumers have yet to form brand loyalty, more emphasis on product value and the purchase of benefits doctrine, rather than emphasis on additional products values and spirit of enjoyment; its three homogeneous trend: in one after another to kill the second and third tier markets, marketing war, homogenization of products, promotions will become more widespread, there must be appropriate to meet the market ch