HAWKES BAY off is a Chinese manufacturing survival.docVIP

 PAGE \* MERGEFORMAT 17 HAWKES BAY off is a Chinese manufacturing survival In the largest selling brand in the industry, we must not profit thinnest! ‘Puerile’ used to Chinese enterprises adhere to a philosophy, but for today’s enterprise, particularly in manufacturing, if this objective, the results of only one, is destroyed I was eight years ago, the production of solar water heaters, touch the two companies, operating comparable, one with annual sales of more than forty million, another more than fifty million. That period, the solar industry warlord period, the market capacity surprisingly, the production company is swarm. and fifty million of that business owners chat, he proudly told me that his product quality is superb, his goal is to make the best products, the most viable enterprise with the cheapest price, so that consumers get more benefits. And that made forty million business, put the focus on developing networks and communication channels, brand image, of course, the quality of the brand’s premise eight years later, the two companies can be described as the development of Xiao soil of the other, had to do five millions of businesses, now is still hovering in place, and that forty million businesses, and now sales have reached 3.8 billion yuan, the enterprise is now the industry giants Four Seasons song Mu. A sales forum, the house is still hovering in the fifty million of corporate executives complained to me: We have been maintaining quality low price, same quality, my price is low, however, consumers are increasingly not buy it, problem in the end Where is it? I asked him a simple question: When consumers buy the water heater is not to pick the cheapest it? He thought, shaking his head. The lady next to one participant said: ‘buy good quality.’ ‘Do you think what kind of product is good quality?’ I turned to her. ‘Price expensive.’ She says. You have not done a detailed market research, at this stage, consumers buy water he