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Health foods are the number of silver can not mess things up
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Health foods are the number of silver can not mess things up
In China, the health food industry is undoubtedly the focus of a lot of capital in gold. A lot of capital as well versed in the extensive marketing of the Road, the initial stage of the health food bowl full of pots earn full, Melatonin is undoubtedly one of the most sparkling, followed Melatonin was also because of the people’s livelihood Pharmaceutical ‘21 Century Jin He ‘and radiant. Health food industry, fresh grab gold case still attracts a large number of outsiders capital influx, which undoubtedly will make the industry more competition, more difficult to come to the fore. Based on marketing, capital and technology will be the impact on the industry, the core competitiveness of the dominant factors, who will be king in this industry a new round of particular concern.
Health care products is not a health food
So far, the vast majority of consumers will still be interpreted as a single health care products health food, this is actually a large number of health care products with the marketing people well ‘education’ has a relationship, but also reflects a very real problem, which is a large number of Planning people might really believe that health care products on the equivalent of health food products. I thought, from the function, the health care products, there should be special needs products, it should also be targeted at specific consumer groups, advocates the interests of the product, communication means and the terminal portfolio should belong to a small minority out the scope of marketing; while health food then it should be higher than normal levels of a health food advocate the interests of certain foods, and this interest must be delineated in the context of mass-marketing, consumer demand for health food products should be a constant, fast, and not the system requires too much education and consumption of one to one communication can put into practice. Sla
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