Health Products Marketing Communication How to break through-.docVIP

 PAGE \* MERGEFORMAT 14 Health Products Marketing Communication How to break through? A few days ago and friends telephone chat, the topic talked about July 1 ‘Interim Provisions on the review of health food advertisements’ (hereinafter referred to as ‘regulations’) to health products advertising restrictions, he was excited to say that the future health care products no longer need to advertise , and his voice is quite helpless. On the subject, talk to each other piecemeal way a lot. To believe and like him, health behavior, industry insiders ‘provides that’ after the promulgation of health care products has also been on how to advertise, how to conduct a more formal and effective marketing communications to conduct their own thinking. Now I initiate the idea of finishing his point out, would like to have reference value. Return to the origin of Marketing Communications ‘Provisions’ the status quo after the ‘Provides that’ after the enactment of health care products illegal advertising practice restraint. But newspapers in the media, we were still able to smell the smell of gunpowder residue. Weight Loss amp;amp; Health Products ‘three days a shrink’ the effect of commitment to remain Kuang Hu; calcium products that are suitable for all bone arthritis, the text is still seen in the crowd; even more surprising is that a newspaper in Nanjing media on a anti-fatigue care goods, advertising, formulation, there were such an ambiguous text, and extract a few words, ‘holiday, travel, and watching fireworks ... ... perturbed, how Buxing Le! ‘ The above phenomenon, although the regional market policies on the regulation uniform product. However, we can clearly feel, excessive intimidation, crazy promises, data support, authority to speak and other means seems to be the only way the spread of health care products and has a strong inertia! This is quite similar to morphine, adequate to relieve pain, efficacy strong; Once addicted, the consequences would be disastro