Health products six major marketing model applicability analysis of the product.docVIP

 PAGE \* MERGEFORMAT 22 Health products six major marketing model applicability analysis of the product Originally wanted to write ‘Health Food Products From EMKT. applicability of marketing research,’ but the right nutrition, food, home medical equipment (health equipment), OTC, cosmetics and other industries of special functional study found that these different types of industries in product characteristics, marketing models have a considerable degree of common ground. May be because these are closely related to people’s health sector. Therefore, I think they summed together to study, but a broader vision, thinking more clearly. Functional health products are closely related to the health of colleagues in the products needed to carry out in-depth study of marketing consumer spending behavior, as consumers experience and feeling is the ultimate decision to market a fundamental factor in the future. (The reason why prescription drugs have not as a functional health product marketing mode from the study because it has the terminal characteristics of mandatory spending, do not have the initiative and broad consumer awareness.) There is no suitable product characteristics, with a can operational marketing model, which decided to market and develop the ability to operate smoothly. Can be seen on the market a wide variety of marketing models, all kinds of marketing theory is also endless. Brand marketing, concept marketing, service marketing, conference marketing, channel marketing, experiential marketing, direct marketing, direct marketing, sharp marketing, event marketing, super market, restaurant marketing, tourism marketing, family sales, television direct marketing, franchising ... ... marketing theory researchers have created a fresh one after another marketing theory and terminology. For the practice of market operations are concerned, to find out which marketing theory to suit their business and products, but seem at a loss. There is a reasonable, these m