Health Products- Consultant Marketing break impasse.docVIP

 PAGE \* MERGEFORMAT 10 Health Products: Consultant Marketing break impasse Failure Mode Conkey Biology Group in mainland China, Hong Kong Conkey operating subsidiaries involved in health care products, has been engaged in ‘to promote the growth and development’ type of health product research and development, production and marketing. Until 2003, the company has followed the traditional health care products for small and medium enterprises operating ideas: manufacturers R amp;amp; D, manufacturing products, through the media, advertising investment for dealers, low price supply, mainly borne by the dealer advertising risk, to carry out marketing promotion. In this model, Conkey biological stability of the two products sold every year. However, by 2002, Conkey biological suddenly discovered that this model more and more difficult to operate - companies do not brand, investment is difficult; environmental degradation, dealer market is difficult. 2002 Conkey life took a significant decline in turnover. Where is the problem? In January 2003, Conkey biological Mr. Chen at the Shanghai platinum plan. Results of this analysis are: health care products industry, the situation has changed dramatically, the traditional marketing model in the new situation, a gradual failure, which is the root cause Conkey sales decline. 1.2000-year health products industry sales reached an unprecedented 500-billion, after consecutive negative media coverage, so that consumers are increasingly sensible to persuade effects of advertising is getting worse. 2. The state’s macroeconomic policy adjustments, strengthened the supervision of health products industry, advertising, hype, false propaganda, press advertising has been very difficult to operate. 3. In recent years, media advertising prices shot up in recent years prices have risen an average of six times.. 4. With modern access road - shopping malls, chain stores, chain stores, chain supermarkets, the formation and growth, the