Health products able to open stores do-.docVIP

 PAGE \* MERGEFORMAT 9 Health products able to open stores do? As the ‘Interim Regulations on the review of health food advertising’ is introduced, over-reliance on the media hype of medicine and health products marketing space suddenly becomes serious, then find its way to become a hot spot of concern to everyone. So the experts have Weapon, many of them true knowledge, see Shuo. , One of which is to establish health care products store. In my opinion, the establishment of health care products store, whether in theory and reality are, there are many doubts, should proceed with caution. First, the status of health care products industry, According to an authoritative department predicted that in 2005 global sales of health food products will be more than 60 billion U.S. dollars, while China is now only up to more than 300 billion yuan, showing the huge market potential. Although we are optimistic about this industry, but the status quo of China’s health care market is not optimistic. Although health care products companies in China more than 4,000, but most are small businesses, not more than six public companies with annual sales of up to 100 million nor more than 18. Health care products market turmoil, the variety of heteropoly, corporate power is not strong, product features similar, low-level redundant construction, business fell into a vicious competition; for new product development, capital investment modest, accounting for a very small part of it; the management of a high degree of lack of , so that enterprises in the examination and approval, production and circulation process can not be managed; advertising untrue or spread, leading to a crisis of confidence of consumers. In short, the current health care market to fish in a low degree of credibility, lack of purchasing power, stamina, marketing space have shrunk. Second, why shop ‘provisions’ has become a way out after the Cosmetics, glasses, cigarettes, drugs and so on with the store, some of