Health wine high technology and Mass Debate.docVIP

 PAGE \* MERGEFORMAT 13 Health wine ‘high technology’ and ‘Mass’ Debate As the wine industry’s own health-care non-standard and difficult to standardize this and other reasons, a number of industry issues, if placed on health wine industry to explore the specific environment will become very disorderly and chaotic. For example, how accurate definition of health wine? The strict sense, the gift of health to whether liquor should be included in health-care wine product category? Jin wine and other, more enhanced features of the health care demands of the existence of essential differences between the wine? ... ... In the wine industry, numerous Wuza health care among health care to try this wine industry, the ‘high technology’ and ‘popular’ issues were discussed. Product shape is not the key to success Liquor industry, Maotai, Wuliangye has been able to get the industry to lead the industry to respect because of its adherence to high-end positioning and continuous, the most important thing is to bring its high-end positioning of the table with the consumer makes their continued existence and development of roots. But also because they benchmark the effect that there was a Shuijingfang, the national cellar, a large number of alcoholic and other high-end brand’s success. Tang Jianghua industry analysts believe that, compared to health wine industry leaders - fresh wine, this year’s sales expected to exceed 30 billion, but the success of fresh wine qualities are evident, a small bottle of wine to goTianya ! Is a fresh wine wine industry, succeeded in limiting the development of health care? The success of wine or a fresh created a whole new field? This would be more inclined to opt for the latter! According to its analysis, the early health wine product is actually the main push of the big sticks. A decade ago, Coconut Island, red-hot Hunan market, regardless of the aspirations of its television advertising or the actual sales figures, 500ml bottles account for