Health Wine Marketing Breakout.docVIP

 PAGE \* MERGEFORMAT 10 Health Wine Marketing Breakout With the gradual increase in people’s quality of life, consumer perceptions and increasing awareness of health, no doubt for health but has not formed this ancient wine-scale industry has brought a huge market space for development. Chinese health wine industry as a growth industry, due to the ringing in the country has not yet formed a national leading brands, many of the liquor business in order to get rid of the plight of white wine market, and seek new growth points and a breakthrough, have access to health wine industry, hope be able to find important health wine industry, a place. 1, health status of the wine market The last three years, China’s health wine market to more than 30% per year rate of growth of the industry ranked the top three deer, turtle island of Hainan coconut wine, Chinese wine and Wujiapi fresh wine, whose combined annual sales have more than one billion yuan. The rapid development of health-care wine by strong domestic brands such as Wuliangye, Ningxia wolfberry Red, Maotai and other enterprises involved, which were launched dragon and tiger wine, Ningxia Red, Maotai is not wine and other products, small and medium healthcare enterprises such as mushroom liquor, according to the Statistics show that there were more than 5,000 health-care wine business, get ‘Health food key word’ there are more than 500 batches. The inter-brand competition, although not as intense as the traditional liquor, but the competition between enterprises is also ramping up. So, how health care development and marketing of wine, has become the key to success or failure of health wine business. In the face of tough market test in front of a large number of health-care wine into Misunderstanding: 1, market positioning fuzzy Health wine should follow the path of personal development. However, some health wine companies in the development and production into some errors in the health wine as white wine to