Health Wine Marketing Innovation Way.docVIP

 PAGE \* MERGEFORMAT 6 Health Wine Marketing Innovation Way Regulate the market testing everyone’s nerves, or adaptation, or eliminated. Health care products market remains in the doldrums and the liquor-making industry for many years been placid, irresistible to pass out of the new information, in the past the kind of profits is no longer possible, low-profit days of quiet and near, low-profit era, many industries are as repeated thin ice, carefully make ends meet, health wine market is also facing fierce competition pattern, how to gain business opportunities Pinqiang rivals to win the profit seeking business model and marketing model innovation is the key. How in the confusion out of a weak market there are wines with Chinese characteristics, health-care road to success is to a large number of health wine industry, the re-emergence of enterprises must take on a sacred mission. Marketing models need to innovate Health wine in the twenty-five years of development, sales channels have been followed with ‘super-catering business’ model in operation. Ultra-channels in the business, Coconut Island Deer Tortoise Wine with ‘wine of caring for parents’ in a reasonable position to obtain the right price to consumers of all ages. In the food channel, China Jin wine in small bottles, low-cost strategy in a dominant market position in the stand. Health Wine’s two super-giant of a seized business gift market, a market occupied the dining gears. The two liquor giants occupy a considerable portion of health-care market, which health wine companies want in these two sub-channels to seize their market share is not easy task. Well, this product is a high degree of homogenization of the era, only the differences in health wine marketing in order to have a way out. Health wine market, in addition to existing channels of business gifts super-market, catering to stand outside the market, there is still much to be a segment of the market business development, that is, pharmacy c