Health Care Products Advertising insights - and to talk about Mao Zedongs ad.docVIP

 PAGE \* MERGEFORMAT 13 Health Care Products Advertising insights - and to talk about Mao Zedong’s ad To an article in a short period to talk about how well health care products, is absolutely futile. It is no exaggeration to say that the field of health care products in China, is often the creation of miracles, has created numerous lone hero. I had the honor of many people with them had the depth of cooperation: in 1994, when I bid farewell to university lecturer position to join the advertising industry, the first customers ran into three oral solution, and the first in-depth discussions of three little people Shuai Wu Siwei, the subsequent course of advertising, mostly with health care products, medicines to deal with, is still the case depth of planning, there has sold twenty-three years, but also in the 1999-2001 three-year youth Lian Fan 3 Fan Bao; There has been a solid low-key, cash spot sales of excellent 100 consumers Dan; there is surprise move, maverick Melatonin, as well as a large-scale advertising cleverly put to win the deer turtle island coconut wine. The heads of these brands with the depth of the process of planning, we have devoted their wisdom, but also learned a lot. Yes, the success of the brand is similar, but each have their own brand of failure errors. Here, I want to own the planning and dissemination of health care products thrown out by a number of insights, and insight to explore. Health Care Products advertising eternal core - to resolve the issue of trust Yes, all ads must solve the question of trust. Health Care Products advertising issue of trust was particularly pronounced. There are two reasons: First, the product form of health care products is in doubt, then floating a packet and sell so much money, so how can people believe. Unlike electrical appliances, cars, houses, one to see things have confidence in problem-solving by half. Health products the trust problem is starting from scratch, in the poor reputation of healt