Health care products brand enterprises are short-lived decision to lose!.docVIP

 PAGE \* MERGEFORMAT 15 Health care products brand enterprises are short-lived decision to lose! The 20th century, 90 years, Guangdong merchants ‘rule the roost’, and later Wenzhou in business is notoriously the ‘authentic’, is now daring to fight Ganpin the ‘Jinjiang people’ to lose ground, and finally popped up one by one industry group branded products compete baked. The reputation for a strong sense of brand known businessman in China Jinjiang footwear industry, textile and garment industry, construction ceramics, the system umbrella delight in talking about a broad range of people in the industry. Jinjiang in the face of a strong brand awareness, health care products in this sunrise industry in the 21st century it also should reflect this: in the brand management in Jinjiang in the end with the gap between where it? In the health care products and registered the brand name awareness, awareness of brand positioning, brand promotion and extension of consciousness, awareness of brand value, brand image consciousness, how to be like when the Jinjiang we attach importance to and put into action? Blue Ocean International Marketing Consultant Chile Colombian institutions of Jinjiang’s brand awareness to start with analysis of health care products focus on brand awareness lost. Awareness of the brand name and registered Previously, Jinjiang modeled on Hong Kong and Taiwan and overseas product product processing has become a little ‘Jinjiang create’ the characteristics of products in a seller’s market economic conditions, coupled with the relatively closed environment of the mainland, Jinjiang products had been all the rage. However, with the formation of a buyer’s market, and China continues to open, these products are gradually lost its appeal to consumers, Jinjiang enterprises have passed their prime. At the same time, in the face of competition of enterprises posted best-selling foreign brand products of the fact that business owners who Jinjiang greatly stim