Hangzhou Womens Five Marketing Weaknesses.docVIP

 PAGE \* MERGEFORMAT 11 Hangzhou Women’s Five Marketing Weaknesses From the early nineties, after years of development, Hangzhou Women gradually surfaced in the domestic apparel industry, Hangzhou women’s growing influence. Hangzhou Women with a ‘fresh but not unassuming, casual but not frivolous, graceful integration of the then fashionable’ unique style, it has been accepted by domestic consumers, Women’s Garment Industry to enter a rapid development period. Hangzhou municipal authorities to see this trend for the development of the city of Hangzhou and adapt to the urban character-oriented industries, cultivate new economic growth point of Hangzhou, Hangzhou government homeopathic proposed to build ‘Chinese Women’s all’ strategy, determined to shape the ‘Women look at Hangzhou, China’ city brand. To this end set up a women’s industry leading group responsible for formulating, implementing women’s development strategy, Hangzhou, Hangzhou ladies into a fast-growing period. We, as women’s development in Hangzhou, the close attention of persons and participants, in order to Hangzhou, the prosperous development of women’s happy at the same time, we must also see the current Hangzhou Women still more problems, Hangzhou to build ‘Chinese Women’s Capital’ of the road is still twists and turns, serious reflection, Hangzhou ladies, from the marketing perspective, I believe that there is Hangzhou, the five women’s weakness, which should arouse enough attention Women’s Garment sector. 1, Hangzhou women’s overall brand-building to promote a strong and weak individuals. Accordance with the relevant information, statistics, Hangzhou has been women’s manufacturing enterprises 2456, the annual output value is up more than 40 billion yuan, has become a huge industrial base. As the Hangzhou city government attaches great importance to the overall promotion of Women’s Garment did indeed sound and color. Since the 2000 women’s overall appearance Hangzhou, the capital, the Han