H air-conditioning market Hebei three cases of analysis of network construction.docVIP

 PAGE \* MERGEFORMAT 22 H air-conditioning market Hebei three cases of analysis of network construction 1, Summary H Company Background: H is a well-known household electrical appliance enterprises, production and H brand air conditioners, refrigerators, color TVs, washing machines and other appliances. H air conditioner on the market in Hebei Province from 1998 - the present, has experienced glory - low - the steady growth of three stages. 1998 - 2000, this stage is H Air Conditioning in Hebei market is the most glorious time, have a Chinese province, the provincial hardware, Provincial 100, Blue Di 4 large (wholesalers), is responsible for province-wide H air-conditioning wholesale business. That time a province of overseas Chinese a month competent 4000-5000 million in the year add up to four large and capable 3.2 million, Hebei H air conditioning performance in the country is also a ‘none’. At that time, operation is relatively more extensive, must rely on the impulse discharge policies and large goods, because the preferential policies, and the brand ring Buchou Mai, merchants can receive money and profits, have to strive to H brand, but the big not only in the province because there is no fixed network, anyone who Jiuji who, and H cargo air-conditioning and even washed the Northeast, Inner Mongolia, Tianjin, Zhengzhou, and so in all directions, so the bubble created a brilliant time. 2000 - In 2002, four big Chinese province of a sudden because of bankruptcy, and mutual credit guarantee to banks overseas provinces, the provincial hardware, provincial Hyakuzo a large closed down, leaving only Randy last legs, H Air Conditioning Hebei the mode of operation with large market followed bankrupt because of the lack of a solid foundation of market network, H rapid decline in the performance of air-conditioning since then brought to its knees. 2000 - In 2002, average annual sales of H Air Conditioning in Hebei is only 1.5 million. At this stage, H Air Conditi