Guangdong the local liquor How to Build a Brand.docVIP

 PAGE \* MERGEFORMAT 7 Guangdong the local liquor How to Build a Brand Some time ago, I sat by the Shenzhen Luohu Bus Station high-speed bus to Guangdong Jiangmen, bus on-board television frequently playing an incredibly wine industry in Shenzhen’s ‘incredible’ spirits; (later on the company’s Web site, it was found There are incredible brand aphrodisiac wine) and subsequently in Shenzhen TV and a separate group of buildings in television advertisement and saw another Shenzhen locally produced liquor brand ‘Jinpeng City’, these two spirits brands in Shenzhen on the various types of media, frequently appeared caught my attention. Liquor industry has a tradition of knowledge, which is mainly white origin, Guizhou, Sichuan and Anhui, Jiangsu and other places, other places are blending production, and familiar with the situation knows that Guangdong is does not produce wine, even if production of wine must also be is the winery from the provinces to introduce the base wine for blending filling, and in the habitual consumption of perceptions, nor has the stigma of liquor in Guangdong. Over time, all the people know, although the consumption of liquor in Guangdong formidable, but the drink is imported liquor instead of the local wine. This may be a flawed Guangdong region, therefore, some enterprises began to make a fuss in this respect, since we became the national sales in Guangdong province in the first liquor, why not have their own liquor brand? Yi Gu may be so heroic, it is incredible wine while in the ad yelling ‘incredibly, it is incredible, really incredible! ‘, Even if worn themselves hoarse, we still do not understand where this wine really incredible? The ‘Jinpeng City’ just directly on the brand name, the crown of the Shenzhen short ‘Pengcheng,’ shouted the same time, although the ‘Shenzhen taste’, and let the ad people have a ‘heart-shaped’ gestures, to convey memory point, it is unfortunate that this memory point has nothing to do with the taste of