Great home - a simple expansion of household products-.docVIP

 PAGE \* MERGEFORMAT 9 Great home - a simple expansion of household products? For most of the textile brand enterprises, brands and channels, in obtaining the terminal stage success, how to explore new profit subject matter, or to find a difference in development of the industry of the road, has been the industry thinks about business issues. “great home” concept is also against this background that came into being. standing operating point of view, with the support of the brand and improve the terminal network, on top of this load home products, extensive product range of small, you can promote jointly promote store sales performance, large, you can create a new category with their peers, the formation of competitive differentiation. these ideas looks beautiful, but the actual operation is expected to achieve this it? “big family” nature of what is it? these we need to explore. The current mode of the home textile brand Textile brand in the store everyday wear, display elements of the work being added home products, related products by the sales profit of associated facilities and the double “seduced” to gradually test the operation of the water household products. At present the domestic textile brand of household products model are two. 1, “quasi-home” mode This model is good at business to textile fabric design and manufacturing as its core strengths, and gradually the extension to the towel, curtains, home apparel, software, furniture, wallpaper (cloth and other household product. Whole product line of the basic theme of “room solutions” as the main start . the production to some form of self-produced and form part of the OEM. “quasi-home” mode product line is not long, products and between products, products and main products (bedding a high correlation between the easy form and line same-store sales model. with a “quasi-home” products based on core benefits of home textiles as the basis for extension, therefore, in the design, manufacture and sa