Great marketing era the interface of marketing theory to lead the future!.docVIP

 PAGE \* MERGEFORMAT 17 Great marketing era the interface of marketing theory to lead the future! The evolution of the market triggered the evolution of marketing Marketing Guru Philip Kotler since the creation of marketing theory, the global marketing practice and marketing theory for the exploration of every day, shaking updates and changes. This is marketing the inevitable result of evolution. Was born in China alone, more than 100 marketing theory and marketing theory. Moreover, the marketing of real every day people to marketing theory and practice to become rich. In marketing theory and marketing theory, the growing process of updating, whether it is academic constant review and upgrade, or Shi Zhanpai of experience and application of innovation, we will not easily favoritism. Because the same person engaged in the marketing, contribute only a different point of view, just by the accumulation of experience, not a qualitative leap, marketing will fall into the simple empiricism; Similarly, the only scripted to take the theory to direct practice, and everything will fall into the drawing board cycle. For the marketing theory and actual combat are equally important! Indispensable. When it comes to the contribution of traditional marketing, we can cite many examples, but for a large number of domestic enterprises, many of the traditional marketing theory and traditional marketing expert guidance to do, and did not tap into the considerable of the expected gold, but finally put into the entire enterprise are paid out! Therefore, the harsh reality tells us that, for enterprises, can not save our encyclopedia, of course, is not without any guiding ideology stumbled quite accidentally into! Blind cat is not run into dead rats in there, but even the best Je te dis merde, there is no guarantee that you can put the win! Enterprises to pay attention to the overall system, but also to understand the critical interface where? China has already entered a fifth pha