Hans Yuzuo Northwest King.docVIP

 PAGE \* MERGEFORMAT 7 Hans Yuzuo ‘Northwest King’ At present, most parts of Shaanxi, Hans Beer Distribution through an extensive coverage on the market has formed a trend of low-end market share of more than Bacheng, while Gansu, Xinjiang, Shanxi, and other neighboring provinces also make a strong penetration Yuzuo Chinese beer market ‘Northwest King’ ambition to highlight; the other hand, Qingdao Beer Company has recently made clear its the brand planning, establishing priorities to develop the brand and build a strong regional market for sub-brand strategy, market-determined main north-west Hans sub-brand beer, Qingdao Beer Yuli Hans doing ‘Northwest King’ of the situation is already very clear! However, Yanjing Beer merger of Baotou in Inner Mongolia south from the snow after a deer, a subsidiary of China Resources Blue Sword, snowflakes have been into this year’s north Shaanxi, Xi’an, Shenzhen Jinwei efforts are being made this summer, the market, the Northwest Beer City, warlords, and 1:00, the variables significant increase in ... ... Hans 2000: low-end occupation of large tracts of territory Rio City In 1996 the successful merger of the Xi’an Hans Tsingtao beer, Tsingtao in the injection of capital, management, technology, Hans series of beer in a few years rapid development, Xi’an Shaanxi Hans grew up the oldest beer industry. In 2000, Tsingtao Beer sounded round the clarion call to enter the beer market in Shaanxi, swoop in and purchase Weinan, Hanzhong brewery, and in two plants have launched Hans Beer, Hans swept Shaanxi in the same time, began to Gansu, Xinjiang, Shanxi, infiltration of neighboring provinces such as Ningxia. In 2002, Tsingtao Brewery Xi’an, annual production and sales volume reached 35 million tons in January 2003 after Tsingtao beer lease Baoji, Po beer 350,000 tons production capacity also included Tsingtao bag, along with Hanzhong, Weinan of the two sub - Factory, Qingdao Beer production capacity in the Northwest more than 80