Happy China - Interpretation of the 2005 Hunan TV.docVIP

 PAGE \* MERGEFORMAT 6 Happy China - Interpretation of the 2005 Hunan TV Over the past 2005, Hunan Satellite TV, hair blow-edge, record-high ratings. ‘TV Hunan’ the power of loud, ‘Happy China’ high loudly sing the theme. From a marketing point of view, operating height, thin interpretation, I believe that, Hunan TV’s 2005, it is worth the operators learn the general media, and thought. Adhere to the one premise: the premise adhere to the brand positioning ‘Happy China, Hunan TV’ is currently on the location map of the success of China’s TV media entertainment brands, closely around the ‘Happy China’ brand positioning, innovation and development of a range of entertainment and media activities speculation: a main line ‘super - Girls, would like to sing to sing ‘, two follow-up: TV series’ Dae Jang Geum’, ‘shiny new anchor’, a climax: passion Xiaonian Ye ‘JLF Spring Festival’. Play two interaction: the passion of the audience interaction, the full interactive advertisers The passion of the audience interaction. ‘Super Girl, would like to sing to sing’, greatly mobilized the enthusiasm of the audience, text messaging revenue is climbing, a passion for summer 2005, the beautiful scenery, has become the focus of public opinion in summer 2005. After the ‘Dae Jang Geum’, ‘shiny new anchor’, ‘JLF Spring Festival Gala’ without exception, is to implement this principle, adequate notice of the contents of a deep and innovative to attract the audience attention, the desire to mobilize audience participation, interlocking, the tide has not diminished. Fully interactive advertisers. Advertisers of the media ‘Yishifumu’, how clever integration of advertisers in the program’s brand interests, and mobilize the participation of advertisers enthusiasm of media activities, a major issue. Hunan Satellite TV’s 2005 comparison of the combination of perfect, in terms of brand name combined with the media brand, or media activities, site selection, or the content of the interven