Ha apricot motorcycle business case - food for thought for the return to the battlefield.docVIP

 PAGE \* MERGEFORMAT 4 Ha apricot motorcycle business case - food for thought for the return to the battlefield Apricot Motorcycle Co., Ltd. Xiamen, Xiamen is a Taiwan Qingfeng Group’s core enterprise Sanyang Industry Co., Ltd. Xiamen City, the state-owned assets, with the joint venture investment company specialized in motorcycle manufacturing company. Xiamen City, the only motorcycle manufacturer, is also one of the key construction projects in Fujian Province. Since 1995, production date, Ha apricot motorcycle traversed a tortuous path, there are successes and failures. In the enterprise was first established, there had been short-lived glory, and its products China series, Wolf series, the Avanti series, police series; Scooter Adi pull series wind speed series, hatchetman series and Beam Car series 30 several series of models, due to the quality of the mark, have been all the rage in the country with annual sales of more than 60000, with sales more than 6 million high-end motorcycle market in the country in an important position. However, as companies over-optimistic estimates the domestic market, both inside and outside the strategic decision-making mistakes, resulting in the company find themselves in crisis, in mid-2001, enterprises in the near-paralysis. In this case, enterprises in a calm and objective attitude, re-analysis of the market, and transferred to foreign markets had created a brilliant performance by Guang-Wu Huang, led by the leading team to change its market positioning, pricing strategies, so that Enterprises gradually back to life. Analysis of Ha apricot motorcycle business case, you can allow enterprises to pay more attention to the realities of the market environment analysis, development of marketing strategies to adapt to reality. See current ‘Ha apricot motorcycle business case’. 1 Market Background ★ the nineties, is a great development of the domestic motorcycle market in an era of national output from 1990 to 96 million units