Happy-style word of mouth marketing.docVIP

 PAGE \* MERGEFORMAT 19 Happy-style word of mouth marketing ‘You join the happy network it? ‘This sentence is now the campus, the office and network of high frequency words. Everyone has been saying it’s ‘happy net’ is the sudden emergence of the Internet recently, rapid jump red, day click on more than 30 million times a new form of community entertainment Web sites. According to Alexa (the United States issued a special site in the world ranking site) rankings show that in July 2008, happy network in Alexa’s ranking of 1300, and by August, happy networks have quickly risen to rank 487. Then happy network viral marketing explosion, average daily volume of IP access to 72 million page views daily PV exceeded 30 million more, Alexa global ranking rose rapidly to the former 200. Implanted with Chinese characteristics, word of mouth marketing Established only a few months the happy network like a huge magnet which attracts numerous young people in hot pursuit, then this piece of ‘fun magnet’ is to rely on what the marketing network in the highly competitive world of stand out, attracting a number of Internet users to join and day bored it? I think the main reason for its success is its use with Chinese characteristics of the implanted word of mouth marketing. Although the site does not take any proactive marketing behavior, compared with the industry, it is very low-key, but its use of the implanted word of mouth marketing is very characteristic. Word of mouth marketing, also known as viral marketing, happy network is to word of mouth marketing is the core of - ‘spread the virus body’ implanted into the product in every detail, this form so that products will naturally become the main body of the spread of word of mouth marketing, which far more than the traditional to the event to attract attention, promote the wide dissemination has caused concern about communicators and receiver products, passive form, because such a wave form of production, the product is n