Harbin Beer with the mother remarried can lead a happy life-.docVIP

 PAGE \* MERGEFORMAT 10 Harbin Beer ‘with the mother remarried’ can lead a happy life? Harbin Brewery was born in 1900, is China’s first beer brand. Maybe the industry clearly recall that in 2004, the U.S. Anheuser - Busch (AB Company) acquisition of high Harbin Beer, becoming the Chinese beer industry, a stunning event. As of today, on the Harbin Beer before and after the operations being acquired, is still a concern to the industry hot spots. With the July 14 this year, InBev acquisition of AB the global beer industry, the occurrence of major events, Harbin Beer’s future has once again aroused people’s attention -- Harbin Brewery Group has 13 factories in China, since 1996, has been ranked top ten in the ranks of the national beer company. In 2004, the Harbin Brewery Group’s production and sales completion of thousands of 125 liters, taxes nearly 6 billion yuan, ranking the country fourth in the same industry. The next four years, Harbin Beer have not found a ‘United States Gangster’ and full of vitality, the market share in some regions is a stronghold of the market and even worse, the industry has gradually moved back rankings. In 2006 achieved sales of 151 million liters, an increase of nearly 8%, lower than the national beer industry growth rate of 14.8%. Today’s Harbin Beer, in the capital expansion of the fierce competition, experienced a number of financing, merger, reorganization, expansion, listing, suspension, restructuring and other unusual history, along with the July 14 this year, InBev acquisition of AB in this Global beer major incident, Harbin Beer’s future has once again aroused widespread concern. Northeast Market emergency Beer market in the Northeast, as had been dominant, Heilongjiang Harbin Beer In addition to the local market at present there is a definite competitive edge and, in the mainstream beer market, the situation becoming increasingly difficult. Harbin Beer’s beer company is located in Silver Falls Shuangyang District, Ch