Harbin Pharmaceutical Brand Tour - explore the root causes from the legend was accused of years to find the perfect.docVIP

 PAGE \* MERGEFORMAT 15 Harbin Pharmaceutical Brand Tour - explore the root causes from the legend was accused of years to find the perfect A few years ago, China’s only 5 billion yuan of calcium market, is now 30 billion yuan, of which Harbin Pharmaceutical Group, a total of more than 1.5 billion, is HaYao so that China’s market and its concept of calcium has undergone a tremendous change; Harbin City, the per capita labor efficiency is 7,8 million, HaYao 130 million yuan; HaYao refined pharmaceutical unit of three is still losing money in 1996, to the 1999 annual sales have been up to 8.6 billion yuan, 3A is a three-credit business bank loan precision currently do not have a penny, Waiqian supplier is zero, Waiqian advertising is zero. First half of 2003, Harbin Pharmaceutical Group’s production value, sales revenue in the national pharmaceutical industry first, the media should ask such rate of return on business investment and operational quality, and perhaps even a model of Chinese companies known as Haier and Lenovo are all difficult to hold a candle to you? At the same time, we have also heard so much have been dished up to the Harbin Pharmaceutical advertising, media, and brand strategy of the accusing voice. That HaYao is a gold chain hung around his neck, flowing nose, but also Kouzhe lovers a month, standing on the stage play with a pair of pseudo-experts, faces, talking to traders of foul language; say HaYao no taste, we all would like to make a little money close to him, no one respects him of; Tan HaYao pollution screen, undermine the audience aesthetic vision, a lack of sense of morality is also with them. We should be sober and objective analysis of Harbin Pharmaceutical’s successful experience can learn to look for a flash of the Department, from the legend to explore causes of, from the accused where to seek improvement, with a view to mining and carried forward for more development of Chinese enterprises, providing a kinds of ways to learn