Harbin Pharmaceutical mode go-.docVIP

 PAGE \* MERGEFORMAT 14 Harbin Pharmaceutical mode go? First, feel the pulse of Harbin Pharmaceutical Brand We Harbin Pharmaceutical Group’s various pharmaceutical units in 2000 to create a strong advertising market demand quickly to promote enterprise development and growth of the market operation method, called ‘HaYao mode’. There is no doubt that the pharmaceutical Harbin Pharmaceutical Group Sixth Factory is ‘HaYao mode’ of the leader and the biggest beneficiary. If we look back, Shenyang Feilong, Zhuhai Giant, Shandong 3, Qin pool decay history, but re-examine the 2000 to public opinion is ‘HaYao mode’ negative reaction, we will find that history often have a surprisingly similar. The difference is, we note that the pharmaceutical Sixth Factory of Harbin Pharmaceutical Group in 2000 high-level policy-makers in the lack of advertising sales, with a clear understanding of, and had far-sighted strategic vision. This is a worthwhile thing people rejoice - we have to start thinking about how to obtain long-term business and product success, rather than the short-term riches after mad society and consumers spurned and discarded, subjected to extinction. But how can we achieve this challenging scientific goal? ‘HaYao mode’ go? ? Ai Cheng Zhi industry’s view that: A, ‘HaYao mode’ proved to us that the full market conditions, the strength of the product advertisements for short-term quick access to a larger market share, has an extremely important role, but the bad conduct in advertising, will also stifle businesses and products have long-term success of opportunities. B, mature markets in developed countries Experience has taught us: To get the true meaning of an enterprise’s success, must be based on community interests and the interests of consumers as the center, and to the idea to regulate all business activities of enterprises. C, the marketing rules also warned us: only when the corporate image and brand value deeply rooted among the favorite for the