Haier as a second meaning of transnational corporations in the world.docVIP

 PAGE \* MERGEFORMAT 18 Haier as a second meaning of transnational corporations in the world After 20 years, especially the last 10 years after the development of speed, Haier has grown into a global turnover (1000 million dollars) into the global strong multinational brand clubs. The rapid change from large enterprise scale quickly to strong competitive edge with a strong sense of China declares that it showed that the Chinese enterprises to participate in the global competition and to become a multinational and international companies, strong brand. From the new global competitive environment, Haier also has a strong global significance, as a general slowdown in the global growth of multinational companies, the Haier with its own unique way to ensure their own products in the global surplus and demand for faster speed of change environment can be rapid growth. Haier as a second meaning of transnational corporations in the world If the classification of multinational companies around the world, then, the global multinational corporations can be divided into two categories: one is a product in short supply grew up in the old multinational corporations; a product category is a surplus grew up in a new era of multinational corporations. The pattern of the global market after World War II to the mid-1990s as a dividing line can be roughly divided into two stages, the former is the product of the shortage of time, while the latter is a global surplus of products age, so far, the world’s most multinational corporations are growing up In the previous stage, while in the mid-1990s, grew up in the past 10 years, whereas few multinationals, Haier happens to be the era of excess multinational companies. A company’s shape is determined by the market environment, form, at present almost all of the world’s multinational corporations grew up in the era of worldwide product shortages, and its organizational form remains essentially the market response to a shortage of org