Haier Computer- dangerous astray.docVIP

 PAGE \* MERGEFORMAT 10 Haier Computer: dangerous astray In the New Year 2006 Chinese computer industry market, with the market demand growth spurt and the rapid rise of a number of local computer brands, Founder, Haier, Shenzhou, TCL, seven-brands have received terrific. In which unknown Haier has always been the weak performance of the computer frequently major moves, more attention is to make the industry: When all the OEM manufacturers have begun to defection AMD, the Haier was ‘Tokgo sword’ firm support for Intel’s high-profile claim to be; Intel introduced the Core Duo, Microsoft launched VISTA when, in all major computer makers have not yet had the time of action, Haier not hesitate to smash into the huge amounts of money to start a huge campaign to promote their own products are based on the Core Duo, or VISTA, ‘starter’ in order to attract consumer attention. Over the years, the computer business has been tarnished the Haier Group, the pain of my heart. Retire from the fiasco in 2002 and then to a high-profile comeback in 2006, Haier Computer has gone through two three-course, which is all the computer makers in China are also unique. Haier computer when re-entering into this familiar and strange to the Chinese computer market, its key decision-makers to consider is the choice of what kind of marketing strategy for its sudden emergence. As the industry are weak and those who follow, in terms of Haier Computer seems to be the best marketing strategy ‘Offside’ - breaking all the markets of box, go beyond all the marketing rules, all point to product sales strategy, sales profit increase . In the Chinese market, there are far too many companies in order to seek development, and not hesitate to take risks, or walk the edge in the market rules, or put all resources in Last Stand, in order to overnight fame. Such over-the pursuit of the success of thinking, is actually a kind of Chinese enterprises anxiety disorder. In the anxiety around, enterprises into