Guangzhou is to eat it.docVIP

 PAGE \* MERGEFORMAT 10 Guangzhou is to eat it Establishment of less than three years a small advertising company - Guangzhou Blue creative advertising company, to ‘Guangzhou is to eat it’ series of newspaper ads, won the 1994 annual ‘Guangzhou Daily’ Excellent Advertising commodity advertising gold medal. Which leads to some subject - it is the keystone? When was gold do? From the trend of international advertising awards, the general advertising award mainly from two reasons: First, there is a strong appeal, shocking, or so-called ‘creative’ Award; secondly, there is a significant promotional effect. ‘Guangzhou is to eat it’ award, although a combination of these two reasons, but the second aspect is the main reason. From the ‘effect’ point of evaluation of advertising, in general can be divided into four levels from low to high: ① attention, ② to preserve memories, ③ attract buyers, ④ changing consumer attitudes and behavior. ‘Guangzhou is to eat it,’ Which one course ought to do? ‘Guangzhou is to eat it’, is made in Guangdong gold Fulminante Co., Ltd., one of a series of ads, is the second in 1993 implementation of the CI planning to launch ‘Mid-Autumn Festival this year, Guangzhou pop send Jinfu’ and 1994 ‘Dragon Boat Festival, it-yourself package dumplings’ and so after another round of campaign advertising campaign. This is an advertising campaign objectives, according to Jin Qiang, general manager of Fulminante Industry Co., Ltd., said: in the former rounds of the establishment of a high-profile basis, to further reveal the content of the product. The implementation of the results from the advertising point of view, this goal has been successfully achieved. ‘Guangzhou is to eat it’ series of ads in the ‘Guangzhou is to eat it’ this general heading, composed by the 10 ads. Each one has a different rhetoric in the same format and content of advertising language, the way the big parallelism, resulting in ‘Paipao’ effect. Copy simple powerful and