Guangzhou Pharmaceuticals Wanglaoji can go far-.docVIP

 PAGE \* MERGEFORMAT 5 Guangzhou Pharmaceutical’s Wanglaoji can go far? On July 16, a Beijing court rejected Hong Tao Group’s revocation of International Economic Trade Arbitration Commission to make the “0240 number” of arbitral awards apply this ruling to make Guangzhou Pharmaceutical Group to recover a trademark Wanglaoji At this point, the hubbub of the “Wong Lo Kat trademark battle settled. For Guangzhou Pharmaceutical, to recover the use of the trademark rights of the blame, Guangzhou Pharmaceutical, however, can really run well this one hundred billion brand, but many people questioned the Sina microblogging a voting survey, over 60% of users believe that the Guangzhou Pharmaceutical does not work well Wanglaoji such questioning in fact justified. As we all know, and plant, machinery and other tangible assets, the brand is an intangible asset, brand trademark registration rights in corporate hands, but the enormous value of the brand in the consumer mind only when a brand consumers heartfelt recognition when the brand will be valuable if consumers abandon a brand, it is worthless. Seen that brand value is actually a variable, perhaps today “fame”, tomorrow it may be as “superficial”, do not you? Jianlibao, Xuri upgrade many brand old have had dazzling brilliance, but now it has lost its or completely disappeared. The other hand, the course of the rise of Wanglaoji In fact, in 2002, Wong Lo Kat has not tepid business for more than seven years, although the easy life flies fairly moist, but stick to the party, has been unknown. We take a look at the the early Wanglaoji television advertising, in order to drink a can of Wong Lo Kat, a lovely little boy kept kicking refrigerator ass to the refrigerator door squeeze. Then screen a turn, the little boy’s home people are drinking Wanglaoji and looked at the little boy happily Hantai screen last launched the slogan “Healthy Families, You Are Not Alone”. “Eternal health, always accompanied by” a vagu