Gree Group- insist on professional management.docVIP

 PAGE \* MERGEFORMAT 5 Gree Group: insist on professional management In China’s home appliance industry, the Gree Group is a very unique business. First, the company from its date of establishment, it will be air-conditioning as the main business and is confined to doing household air-conditioning, does not produce central air conditioning, car air conditioning. Second, the company late into the air-conditioning, when the Chunlan, Warburg, the United States of a batch of domestic enterprises have emerged in the market share and brand reputation, etc. occupy a great advantage. Thirdly, the current household appliances industry, many companies spread out the risk of rapid expansion and other causes, have launched diversified, but still insist on professional management Gree Group. 1, Gree chosen business strategy of specialization Specialization is the most prominent Gree operating characteristics, but also Gree achieve technological innovation, to seize the high ground the key to the market. ‘E’ is to ‘fine’, only ‘professionals’ can we guarantee the ‘fine’ and ‘high’. Modern society, large-scale production, specialized division of labor more and more detailed, and only concentrate on financial, material and human resources specialized in one industry, in order to shorten the development cycle of new products, technologies continue to occupy the high ground. Gree, specialized technological innovation has laid a solid foundation, providing a reliable guarantee. Gree Group adhere to professional business strategy based primarily on a air conditioner market has broad prospects for development. In China, television sets, washing machines, refrigerators and other appliances in the eighties has entered a period of growth and popularity of individual families, but the air conditioner market’s development because of various factors, the relative lag. By the nineties, air-conditioning industry began a period of growth, market demand has seen a rapid growth momentum.