Gree GOME conflict caused by deep thinking.docVIP

 PAGE \* MERGEFORMAT 19 Gree GOME conflict caused by deep thinking Gree and the country the United States, one is a continuous line of nine air-conditioning sales ranked first in sales last year, leading up to more than 10 billion, one is more than 150 home appliance chain store boss, in March 2004, two weight level of local spread by opponents of the conflict in the country, has attracted wide attention. For the result of the conflict that people have different projections, whether it is considered old-fashioned Gree will lose the future, or that the long period between the two points together, but also reunion and reconciliation, but the nature of this conflict is the traditional agency model and the emerging regional chain sales mode right touch is the channel for retailers, manufacturers and channels of voice and fight for control over the view is that, without any intent. Gree and the country whose model of the U.S. advanced weapons? The future pattern of the channels look like? We need what kind of distribution channels? This is a conflict in the country caused by the US Gree deep thinking. 1, Gree and the National United States, who more than anyone else behind? There is now on the cooperation of the United States Gree and national conflicts in the various analysis and evaluation in a large scale epidemic with a specious argument: is the future home appliance home appliance chain stores dominate the circulation, and will be a small number of giant-take-all; appliance manufacturing operators through the United States and in countries represented by the cooperation of the emerging chain stores, access to purchase and market conditions, can reduce the channel level to achieve flat channels, which can achieve large scale circulation and large-scale development. The Gree is insisting on a ‘model of regional joint-stock sales company’ or ‘regional proxy mode’ is a backward and outdated channel model, in the appliance industry increasingly slim profit margin