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Gree Electric Appliance sales model and Reflections
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Gree Electric Appliance sales model and Reflections
Zhuhai Gree Electric Appliance Co., Ltd. March 14, 2002 Annual Report released in 2001 showed that in 2001 fiscal year (the same calendar year) sales of air conditioners 2.36 million units, up 22% over the previous year; to achieve sales income of 6.588 billion yuan over the previous year 6.64%; net profit of 2.73 billion yuan, an increase of 9.32 percent the previous year; while Operating Profit less than the previous year 15.40%, which is due to adjustment of marketing strategies, a substantial increase in discounts due to , reflecting the air-conditioner manufacturers to cut prices with each other’s market status, main business competition is more intense. Household appliances in China published by the Association in May ‘2001 annual household electrical appliance enterprises in China Top Ten amp;quot;list of them, Gree Electric Appliance to 6.588 billion yuan in sales in fourth place, and to net profit of 273 million yuan, and paid taxes of 3.8 billion in taxes included in the appliance industry, the fourth big. but worth noting is that, in this list of Gree Electric Appliance almost by a single row of air-conditioning products in this location. (The above information includes the domestic and export sales)
Relative and Konka, Kelon, Hisense, Xiamen Overseas Chinese and other listed companies is also a household electrical appliance industry, the emergence of huge losses in terms of, so robust growth performance is remarkable. With air-conditioning industry in the United States and the Group’s sales revenue reached 10.225 billion, but the air conditioning is only part of the proceeds realized 5.552 billion yuan. In Shanghai-listed Qingdao Haier Haier refrigerator was originally a part, but because of the listed company in 2001 purchased a Haier air conditioner part of the approximately 95% of the shares, therefore, according to Haier’s annual report estimated that, Haier air condit
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