Haier domestic push Casa Di Brand significant market breakthrough of hardship.docVIP

 PAGE \* MERGEFORMAT 9 Haier domestic push ‘Casa Di’ Brand significant market breakthrough of hardship Recently, Shanghai Zhuo Yue Consulting Management Pangya Hui, chief consultant, Mr. Hale introduced the ‘Casa imperial’ brands and their sale to domestic matters, acceptance of a ‘Central European Business Review’ a written interview with reporters this sorted out to share with you . ‘Central Europe Business Review’: Casa Di was only last year launched a new brand in foreign countries, why will launch the brand? Listed after the foreign sales of the situation? Pangya Hui: Because Haier America and Europe in the pre-mature to promote ‘Haier’ brand of the time is not particularly smooth, consumers in these developed countries, one from China because of factors, China’s brand have a preconceived impression of two Even in the United States and other places were localized production, they are more into ‘Haier’ as a new army, considered to be low or even brand-name home appliance brand treatment, so the delay can not enter the mainstream Haier household appliances sales channels and the mainstream market. In other words, in the Chinese market, Haier’s brand appeal and brand influence is relatively high, even if the rival product, but can also compete with Siemens, but in the United States and other markets, is far less than Siemens, and even benefits Pu is not, and the long-term large-scale market recognition not only in the small refrigerator and other niche market competitors are not interested in a slice. In view of this, Haier launched in 2007, ‘Casa imperial’ brands, tried to play down the impact of China, in the developed countries to break out to break the monopoly of household electrical appliance enterprises have been established in the market. However, the results of the present point of view, is not ideal, Haier has no direct sales data released after the Wall Street Journal reported that Haier had this big refrigerator has been left out of the sit