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Hard-working marketing so that monkey to find more food
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Hard-working marketing so that ‘monkey’ to find more food
I am in business, the face of Gesanchawu back to the company’s marketing staff always chat with them, ask them now being busy, the market situation? Faced with a yearly increase in the task, they must feel greater pressure, work more onerous! Often ask them a question such as these, of which three out of five marketing staff always answer: the market situation is the case, the phenomenon of product homogeneity serious, intense competition, the market is not good to do, and our market is shrinking down, someone else’s market as well. We are now occasionally get delivery, knot what section, and other things as if nothing important.
Especially for some old marketing staff, and they responded more ‘sense of humor and provocative’, they say, ‘I am now very bored all day long, the main may be too free, without a lot of restraint not to say, there is no sense of time. In addition to occasionally look at the work of the old customers to visit and ask them to talk together, sit or eat dinner, and then approaching the end of paragraph knot knot, the rest of busy most of the time also did not know what places are really not good to kill sometimes ... ...! ‘
For an enterprise, is like a ‘Monkey Mountain’, a group of monkeys lived inside the mountain, from a CEO’s ‘Monkey King’ management of the whole monkeys. Marketing personnel to go out like a bunch of sell out in search of food ordered a ‘monkey’. For as the ‘Monkey King’ in terms of the CEO, of course, want to ‘food’ better, the better product sales, corporate earnings, the higher the better.
But the fact is not so, ‘Monkey King’ out in search of food found in the ‘monkey’ whenever the inventory and accounting end of the year, they brought back the food was not increased, but less and less, which means the sale of marketing staff back to shall complete the task is not only unable, but also continuing the downward trend over the previou
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