Hardware Enterprise Channel Strategy of the operation of the Series - store chain of the operation of chapter.docVIP

 PAGE \* MERGEFORMAT 14 Hardware Enterprise Channel Strategy of the operation of the Series - store chain of the operation of chapter Introduction: We often talk about strategy for the channel, in fact, a simple analogy: product is like a bullet, channels that gun, then the channel has length, width of the points, like a gun has the length, thickness of difference, according to the size of the choice of what bullets type of gun. Changes in the product channel, the most fundamental, is not the choice of which channels to look at, but depends on an enterprise in the medium to long term what route to go, different brands required by the enterprise’s own strategic planning and goals, in different regions, decision to channel strategic decision-making, to determine which is the mainstream model of strategy, because each channel supported by the sales model is different. Not long ago, met the heads of several hardware lock company, that they all talked about product branding, channel diversity issues. For this issue, the author wrote some articles in the previous discussed: China’s hardware industry, new trends in the market became increasingly obvious that the flow pattern of China’s hardware industry is undergoing profound and radical change, in recent years and the future a period of time, should be the main channels of circulation and end-state of cross-cutting operation to run, the traditional channels continue to play an important role, particularly in the 23 markets play a leading role. Distribution channels are becoming flatter, the rise of a number of new hypermarkets and big hardware market, while some operators, large dealers have also established their own brands, retail strategy and business conflicts, the industry diversification of the traditional channels are present, functional , rapid-oriented trends. The rise of new channels, not only to hardware manufacturers facing re-traditional agents, distributors positioning, remodeling cooperative relatio